Private. Off-market. Yours.
Skip the agents, keep your equity.
Sellona is a private real estate marketplace that connects pre-approved buyers directly with off-market homes — protecting buyer privacy, giving lenders an independent pipeline, and letting agents test demand before listing publicly.
How Sellona works
For buyers
Sign up with your lender, search privately, and message agents anonymously about off-market homes — your name and contact info stay hidden until you choose to share them.
For lenders
Get a private pipeline of pre-qualified, local buyers, protected from agent poaching. Subscribe to unlock contact info for buyers matching your service area.
For agents
Pitch upcoming pocket listings, gauge real buyer demand, and connect directly with serious buyers before going to market.
Lender pricing
Free to create an account and browse. Unlock full contact details for matching buyers with a simple monthly subscription.
$9.99/month
Unlock contact info for unattached buyers matching your service area
System check: connected (2 lender records)